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Founded in 1977, Madel is a leading Italian manufacturer of household brands of cleaning products. Their manufacturing process used vast quantities of water, which was used once and had to be treated at significant expense before being returned to the water network. Madel also suffered high electricity consumption due to excessive use of water pumps.
By partnering with Hitachi, Madel tackled these issues head-on and is now leading the industry through innovate technological solutions that challenge the sector to become more sustainable.