The economic and technological pressures of foreign policy and an on-demand society are changing the competitive landscape of the freight transit industry. Freight demand is growing at an unprecedented rate at a time when operators are already in a capacity crunch. Financial constraints aside, there is simply not enough physical space to support adding more infrastructure. Even if there were, more road and rail couldn’t be built fast enough to meet demands. In the past, such challenges could be solved with more concrete and iron. Today, however, we must address these issues with digital solutions driven by operationalizing the immense amount of data generated by freight operations. The future of all societies will be directly impacted by how we alleviate increasing demands on the freight industry.