For 34 consecutive years, Hitachi has proudly sponsored the enchanting Orchard Road Christmas Light-up, driven by the joy it brings to the community. Each festive season, families and friends gather in Singapore’s most iconic shopping district to soak in the jubilant atmosphere and create cherished memories together.
This year, festivities began on 8th November, with Hitachi Plays Santa. Themed “Play it Forward”, the event brought colleagues and their loved ones together to ‘play’ and raise funds for Gladiolus Place – a non-profit shelter for vulnerable young girls.
For the first time ever, the Great Christmas Village at Ngee Ann City was closed exclusively to Hitachi staff. This wonderful setting gave attendees the chance to connect, play, and give back meaningfully.
Through the good-will ‘entrance fees’, the pay-to-play carnival games and the bazaar sale of preloved items that were donated, over SGD 4,000 was raised. The event was a true testament to the collective effort of all Hitachi staff who came together to support the cause.
The following evening, the official Christmas Light-Up ceremony took place. It was made even more special this year, with the presence of Dr. Keiji Kojima, President & CEO of Hitachi, Ltd, who joined in the celebrations.
Together with Singapore President Thaman Shanmugaratnam, and representatives from the Community Chest, Orchard Road Business Association, and Singapore Tourism Board, Dr. Kojima and Chairman of Hitachi Asia, Mr. Kojin Nakakita launched this year’s dazzling display.
The following evening, the official Christmas Light-Up ceremony took place. It was made even more special this year, with the presence of Dr. Keiji Kojima, President & CEO of Hitachi, Ltd, who joined in the celebrations. Together with Singapore President Thaman Shanmugaratnam, and representatives from the Community Chest, Orchard Road Business Association, and Singapore Tourism Board, Dr. Kojima and Chairman of Hitachi Asia, Mr. Kojin Nakakita launched this year’s dazzling display.
A big thank you to the following companies who has made all this possible with their generous donations to Community Chest:
The funds raised will go a long way in supporting many critical social service programmes.
As 2024 draws to a close, may the One Hitachi spirit illuminate brighter than ever. With a steadfast commitment to making a positive impact, Hitachi will continue to power good from within and carry this spirit of giving into the new year.
Date of Release: November 2024
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