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Social Innovation in Southeast Asia

Christmas Light-Up / Hitachi Plays Santa

Since 1991, Hitachi has continually brought year-end festivities to life on the famed shopping street with its sponsorship for the signature event. The sponsorship of the annual Christmas Light-Up truly echoes of our social values and we look forward to this meaningful and exciting event year after year.
The annual Christmas Light-Up at Singapore’s most popular shopping street at Orchard is an event that is much anticipated by those living in Singapore, as well as visitors to the country.

In conjunction with our sponsorship, we also organise an annual CSR program called Hitachi Plays Santa, where employees come together as One Hitachi to spread the Christmas joy to the less privileged among us.


Christmas Light-Up 2023 / Hitachi Plays Santa 2023

Secret Santa gifts exchange, a feast of roasted turkey, honey-baked ham and logcake as well as kissing under the mistletoe are some time-honoured Christmas traditions passed down from generations to generations.

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