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Social Innovation

Big Data Changing Paradigm
Decodes The Trend

Data had always been around- restricted, unrealized, undermined, or even unknown for thousands of years of human existence. However, digitalization brought a paradigm shift as it connected everybody to anybody, even humans and machines, unrestricted by any physical challenges like distance, language or form, harnessing technology to create new value. Digitalization plays an even more significant role in driving digital transformation as companies are transforming the way they do business in the digital age, as customers and data are at the core of those transformations.

Especially the digital economy, mobile and big data, are letting companies find entirely new ways of creating value and shifting the focus on what data can do to their business decisions and actions. The focus is turning from products and services to outcomes and possibilities are being created for service development, operating models, and collaborative creation.

BIG DATA

ANALYTICS

DECISIONS

A fundamental imperative for organizations aspiring to transform themselves digitally is the necessity to store, manage, and analyze vast volumes of unstructured data captured from distinct sources. The data is gaining more relevance considering with a growing population, unprecedented urbanization, evolving economy, and spiraling consumption. The overall connected devices ecosystem is expected to grow to 2.2 billion by 2022, and an estimated 40 trillion gigabytes or 40 zettabytes of data is expected to be generated by 2020.(1) (2)

Also, the rapid advancements in the IoT and AI-enabled analytics solution, from ingesting data to visualizing results, and integrating data and insights into periodic workflows is helping heterogeneous, disconnected data in silos to converge into massive pools creating a virtual model of our real world.

Thus, Big Data through Big Data Analytics is emerging as an asset of crucial significance in the modern business environment, empowering enterprises to leverage the power of analytics, machine learning, and AI. Companies are embracing a three-pronged strategy in the digital transformation business. First, concentrate on customer relationship management as it is the foundation of any enterprise, second, integrates data sources for a more inclusive representation of the customer, and the third is extensive analytics to become more efficient and innovative with new data intelligence.

The analytics paradigm has been downshifting to the cloud, and the current state of AI indicates this shift as machine learning. Governments, Businesses, and Organizations are now in the complete digital transformation mode, traversing the power of data through IT infrastructure and data science tools in the cloud and investigating with advanced machine learning or deep learning creating primary growth opportunities for cloud architecture. No doubt, 97.2% of organizations are investing in Big Data, and AI, expecting Big Data Analytics market to reach $103 billion by 2023.(1)

Big data have enabled exceptional and accelerated progress in machine vision and natural language processing abilities over the last few years through heaps of tagged and labeled online data. The technology has stretched to a limit where companies have more than ample anonymized data to discipline the methods to implement the AI to derive the maximum value from data. The drift is shifting to deep learning, and Big Data is now evolving as Big Data AI.

Big Data AI enabled India

India too is acknowledging Big Data's transformational experience. Consequently, in this growing economic and industrial nation that is resolute, moves towards Industry 4.0. With Big Data taking center stage is enabling the government, businesses and institutions take this country of 1.3 billion people(3) towards a sustainable future.

Big Data through Big Data Analytics, helping Indian businesses to interpret the trend and gauge customer needs to create new products, manufacture or modify existing ones to meet customers'demands. Predicting the consumer trend through data analytics in India is a significant step towards mobilization and convergence of resources to meet the needs of society and indeed, individuals.

Hitachi is completely proficient in supporting governments, corporates, and institutions by harnessing the power of IT X OT technology to enable business growth and provide advanced social infrastructure for improved Quality of Life. For example, Hitachi's Big Data Analytics capabilities have been efficiently helping customers like Tata Power DDL, a power distribution major in the capital of India estimating load prediction resulting in multiple benefits for the DISCOM as well as the customer.

By converging disparate data sources and forming a centralized data lake, Hitachi Systems Micro Clinic has helped TPDDL make significant data-based deductions to optimize resources, operations and analyze market demand for long-term benefits. The outcome was the optimization of resources and revenue, reduction in distribution and revenue losses, which supported TPDDL to extend endconsumer access to affordable power.

Additionally, the DISCOM through access to Load Growth Estimation and Analysis has successfully met severe peak demand phases up to 1967 MW in July 2018 following uninterrupted power supply to all customers throughout the year.

Big Data is opening access to infinite possibilities and interpretations that are key to our society's sustainable future and significantly relevant in enhancing the quality of life of millions through better decisions. Commensurate with the globalization of economy, Big Data AI significantly contributes in securing the competitive edge of the businesses by helping them stay agile and work faster and smarter - a new competitive necessity as an outcome of the accelerated rate of innovations and globalization.

Source:
1- https://techjury.net/stats-about/big-data-statistics/
2- https://qz.com/india/1483368/indias-smartphone-internet-usage-will-surge-by-2022-cisco-says/
3- http://worldpopulationreview.com/countries/india-population/

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