Knowledge Hub

We Create (x) byte of data every day

Raw Data

Encompasses structured, semistructured and unstructured information

Low Value
Optimised Data

Data has volume (hundreds of petabytes), encompasses velocity (very high speed of storage and analysis), variety (multiple types and sources) and veracity (high quality and trustworthiness)

Create Incremental Value

Analysed Data

an be transformed into intelligence to generate value through Analytics technology, tools and skills including (AI) and machine learning (ML)

Create Significant Value
New value Data

To create new value in various ways, including interacting with customers, building new products, improving customer service

Amplified Value

The FOUR V’s of Big Data

Data Driven Decision Making

Source: PwC analysis

Value generation Data Life Cycle

From a functional analysis perspective, various activities are required to be performed to create value from big data, although platform and analytical tool development and other stages are often a precursor.