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By bringing stakeholders directly into the innovation process, from customers to suppliers, and even competitors, academic institutions, NGOs and government agencies, businesses have found a unique way to develop innovative new products and services in an increasingly complex world.
This research explores why co-creation is a crucial strategy for any organisation that wants to deliver true value through innovation – for the business, for their customers, and for society at large.
Patrik Sjostedt, Hitachi Insight Group's General manager in EMEA, explains the trend toward Co-creation taking place in the IoT and AI industries.
Hitachi's Global CEO for Rail, Alistair Dormer, explains the trend toward Co-creation taking place in the rail industry.