Beyond Banking: Hitachi Money Spot ATM - A Beacon of Hope for Rural Communities

Nearly 65% of India's population lives in rural areas¹, necessitating a robust banking infrastructure in the hinterland to provide basic banking services to millions.

Hitachi Payment Services Pvt. Ltd., India’s foremost provider of end-to-end payments and commerce solutions, is supporting the Government of India in broadening access to banking services in India’s remotest corners through its expansive network of White Label ATMs (WLAs) under the brand Hitachi Money Spot ATM.

Discover how Hitachi Payment Services introduced the effective Franchise model, thereby financially empowering millions of citizens, to overcome all the obstacles in the way of deploying WLA in rural areas.

Pioneering
Spirit to Build an
Inclusive Payments
Ecosystem:

Cash Deposit Services

• Hitachi Money Spot ATM is the sole WLA operator offering Cash Deposit Services by deploying Hitachi Cash Recycling Machines (CRMs).
• Over 3000 ATM sites transformed into mini bank branches, enhancing rural banking accessibility.

Technological Innovations

• Developed the "Work Bench Management System" for efficient ATM site selection and workflow management.
• Leveraged expertise in IT x OT and Products, data analytics, and in-house innovations.

Mobile ATM Services

• Innovative solution catering to multiple locations with a single ATM.
• Represents Hitachi Payment Services' commitment to advanced and accessible banking solutions.

Currently, the no. 2 WLA operator in the country, Hitachi Money Spot ATM spans 28 states, 6 union territories, 570+ districts, and 4,300+ towns, with 9,800+ ATMs (Nos as of December 2023).

With a mission to provide banking services to people in semi-urban and rural locations and driving inclusive socio-economic development of the nation, Hitachi Payment Services is progressing towards becoming the number one WLA operator in the country.

Sources:
• 1. https://pib.gov.in/PressReleasePage.aspx?PRID=1894901